Michael Fassnacht is one of the smartest guys when it comes to understanding data-driven marketing and analytics. His blog, Marketing Geek, contains original, thoughtful commentary on the world of data driven marketing.
I was stopped at a traffic light on Wednesday and saw this truck to my left. At first, I thought it was just a catchy name but after closer examination I realized that the guy driving the truck must have some really long days.... Talk about a niche business!
License plate: "DOA CLNR" frame: "My job starts when ur life ends"
Bicing operates a network of pick-up and drop-off locations for bicycles across Barcelona. You pick up a bike, ride it across town, and drop it off. It's designed for local and has locations all over town.
With the America's Cup finishing just south of Barcelona this week, everyone is flaunting their dingy's.
I came across this yacht and said to myself, "Umm, now that's a big boat. Wonder who owns it?"
I then looked to my right and said, "Holy Tapas, that's a big boat. I really wonder who owns it?" Turns out the yacht is the 235' Tueq said to be owned by Prince Salman of Saudi Arabia, the brother of the late King Fahd.
And then, I came across the Rising Sun. It had a basketball court on the back. Makes one wonder how many balls are floating around the seas. It's the fourth largest yacht in the world. The Rising Sun is Larry Ellison's (Oracle) toy. I kept wondering who really gets to use Larry's yacht. Surely, he's not hanging out with tapas and sangria in the middle of the week. So, who is on the boat sailing around the Mediterranean.
Rising Sun carries three smaller boats, all longer than 40 feet. It has 82 rooms spread across 5 stories with over 86,000 feet of living space and an estimated annual operating budget of $20M.
It's hard work to keep up with the Ellison's and Fahd's.